Want some new motivation for the new year? Save $50 on select products until 1/16.* Shop sale


New year. New goals. New motivation.

Inspire 2

Inspire 2 + free year of Fitbit Premium for new Premium users*

Black Sense smartwatch


The innovative features you need for a healthier life, all on your wrist.

White Inspire 2


Get motivated to move with inspiration and guidance in a slim form factor.



At Fitbit, health & fitness come first

Each Fitbit product includes these core features and more to inspire you on your journey.



Ayesha Curry's Premium Series

Original workouts & recipes from the best-selling and chef herself, exclusively in Premium

Ayesha Curry
Coworkers walking in the park

Empower employees to take charge of their health with Fitbit Care


Meet the app that puts a world of health & fitness in your hands

All day activity app screen Exercise tracking app screen App heart rate screen App sleep screen App weight and nutrition App friends screen

Get a snapshot of your day

From steps and distance to calories burned and active minutes, see your daily progress each day and over time.

Make your workouts work for you

See your exercise stats right in the app so you can better optimize workouts and find out how you’re improving.

Use your heart to learn about your health

See your heart rate zones during workouts, track resting heart rate trends and get a Cardio Fitness Score.**

Get better rest

Wear your tracker or watch to record your sleep, then use the Fitbit app to view insights, set goals and create a better bedtime routine.***

See how everything you do adds up

Log meals and snacks, then compare that information against your activity stats to get a better idea of your calories in vs. out.

Stay inspired on your journey

Connect with friends, join groups and participate in challenges that keep you moving towards your goals.

Family birthday



*New Premium users only.


**Only on devices with heart rate.


***Some sleep features in the Fitbit app are only available when tracking via a device with heart rate.